I ended up blending together a couple of the colours, mixing with water and applying with an angled brush but I wasn’t quite satisfied.īefore that I was using MAC’s Brow Set in Bold Brunette but I’d started to find it too dark.Īfter spending all evening looking at eyebrow products on Beautypedia and watching a bunch of YouTube videos (my favourite is Lisa Eldridge below), I was all set to buy MAC’s brow pencil in Lingering. Most recently I’ve been using a variety of shades from my Paula’s Choice Matte eyeshadow palette to fill in my brows. But none of the colours is quite right. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache.I’ve just discovered the best eyebrow fix. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a M♺♼ T-shirt. Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, M♺♼ chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts.
As the magazine credits racked up and word-of-mouth popularity grew, the duo launched M♺♼ in March 1984 from a counter in a Toronto department store. Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own.
Make-Up Art Cosmetics started life in Toronto, Canada.
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